Angela Igorevna Yedlichko – Candidate of Philology, Associate Professor of the Department of Germanic Languages and Cultures, Faculty of Foreign Languages and Area Studies at M. Lomonosov Moscow State University.
The article discusses the salient features of gastronomic discourse in the field of fast food. The main verbal modes of representation of the cooking-related information on Russian and German fast food sites are analyzed. Various lexical, morphological and syntactic means, as well as stylistic devices, which contribute to the positive emotional evaluation of the advertised food, are identified.
gastronomic lexis, gastronomic discourse, connotations, persuasive meaning, intensifiers, creolized texts.