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Social Sciences and Humanities in the Far East

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Gritsenko E.S., Alyoshinskaya E.V.

         Elena Sergeevna Gritsenko Doctor of Philology, Professor at N. Dobrolyubov State Linguistic University (Nizhny Novgorod).

E-mail: egritsenko@lunn.ru

         Evgeniya Vladimirovna Alyoshinskaya Candidate of Philology, Associate Professor of the Department of Foreign Languages, School of Experimental and Theoretical Physics at National Research Nuclear Institute MEPhI (Moscow Engineering Physics Institute).

E-mail: aleshinskaya_jane@yahoo.co.uk


The article discusses indexical value of English and highlights the meaning-making potential of language choice (Russian and/or English, and/or other local languages) in the discursive practices of the popular TV show Voice-Russia. The study demonstrates that the motives behind language choice are multiple and include, among others, identity issues, creative aspirations, audience expectations, global or local affiliation (orientation), melodic and rhythmic compatibility of music and words.

        Key words: sociolinguistics, musical discourse, translanguaging, English, lingua franca, genre, creativity.

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