Alexandra Abramovna Rivlina is Candidate of Philology, Associate Professor, English Department, Higher School of Economics, National Research University, Moscow.
“Linguistic landscape”, that is, the sphere of public urban signage, has become one of the leading areas in the globalization of English research in different countries. This paper deals with some issues pertaining to the introduction of linguistic landscape analysis into Russian urban linguistic studies. It also aims to stress the importance of linguistic landscape research for the investigation of the globalization of English in Russia and highlights the most crucial aspects of English-Russian interaction in the sphere of urban texts and signs.
globalization, linguistic landscape, code-switching and code-mixing, bilingualism.