Tatyana Vladimirovna Krayushkina is Doctor of Philology, Head of the Center for History of Culture and Intercultural Communication, Institute of History, Archaeology and Ethnography of the Peoples in the Far East, Far Eastern Branch, Russian Academy of Sciences (Vladivostok).
This article dwells on the problem of the folklore globalization. The material selected for the analysis comprises etiological legends about coffee (the shepherd Kaldi Sheikh Omar, Mohammed, and roasting coffee fruit, etc.) on the Russian Internet. Conclusions are made on new features of folklore genres, on the transformation characteristics of folklore, and on the effects of tunnel vision and lack of competence of the authors of Internet resources on texts of etiological legends.
globalization, folklore, etiological legends, Internet resources, coffee, Russian language.