ENGLISH AS A SEMIOTIC RESOURCE
IN EVERYDAY RUSSIAN COMMUNICATION
Elena Sergeyevna Gritsenko is Doctor of Philology, Professor, Vice-President for Research, Nizhegorodsky State Linguistic University (Nizhniy Novgorod).
The paper examines the use of English in Globalized Russian where it serves as a tool for communicating local ideas and articulating a local decoding of the world. It presents the results of a two year study on linguistic globalization which, among other issues, explored the impact of English on present-day Russian from the linguistic-ideological point of view. Based on the ethnographically collected data and discourse analysis, I show how the employment of English creates new semiotic opportunities in professional settings, virtual communication and how the emblematic use of English helps to articulate new identities in various spheres of life.
globalization, language, ideology, communication, Global English, indexicality.