Artashkina, Tamara Andreevna – Doctor of Science (Philosophy), Associate Professor, Professor, Department of Cultural Studies, Institute of History, Philosophy and Culture, Far East Federal University (Vladivostok).
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Cultural revolution is different from the other innovations in its scope and consequences. The cultural revolution of the 1990s distinguished from the other cultural revolutions that took place in the history of Russia by its swift movement. Reforms of the 1990s funded complete change of the sociopolitical system and the socioeconomic structure of this country. Therefore this type of revolution should be called sociocultural. Its most destructive consequences was the loss of identity which embraced the whole sphere of socio-cultural relations. Under the new conditions one can observe an active process of formation of Russian culture as multicultural. Restoration of communications between newly formed socio-cultural ranges and attempts to renew social relay which allow the society to transmit spiritual and cultural values both vertically and horizontally are the signs of formation of new identity. The aspiration sociocultural areas to preserve the autochthonic character and active attempts to adapt within a multicultural environment - all of which determine the hybrid character of the identity formed.
Key words: cultural revolution, sociocultural revolution, identity, sociocultural cleavage, national idea, transmission of values, mass culture, manipulations with consciousness, cultural ranges, crisis of identity, hybrid identity.