"EAST IS EAST, AND WEST IS WEST?": ARCHETYPICAL COGNITIVE MODELS AND THE COGNITIVE UNCONSCIOUS*
Malneva E. Y.
Malneva Ekaterina Yurievna – Senior Instructor of English Philology Department, Far Eastern State University of Humanities (Khabarovsk).
The latest trends which shape the academic milieu of the philological studies are defined by a certain synergistic alliance of methods and techniques which come originally from various fields of research: psychology, psychoanalysis, philosophy, and cognitive sciences. This interdisciplinarity has resulted in the emergence of a number of contemporary cognitive studies with Cognitive Linguistics at the core, Cognitive Poetics being one of them. The latter, having incorporated specific conceptual modus operandi, provides new tools for the examination of fiction from a cognitive angle; among the principles that delineate the contours of this field of study is the highly renowned "the Cognitive Unconscious" which presumably helps to gain an insight into the archetypical "existential layer", underlying the actual verbal "garment" of any given work of art and pervading the global continuum of the belles-lettres.