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Social Sciences and Humanities in the Far East

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MANAGING STEREOTYPES IN INTERCULTURAL COMMUNICATION
Houghton S.



        Houghton, Stephanie – Doctor of Philosophy in Education, an Associate Professor in the Center of Fundamental Education at the University of Kitakyushi (Japan).
        Contacts: e-mail: s_houghton@77.com

Annotation

The paper considers the nature of stereotypes and their potential influence upon intercultural communication as well the possible ways of resolution of the contradictions generated by stereotypes. The author provides the description and results of her research of the stereotyping within the groups of Japanese university students at the University of Kitakyushi (Japan).

        Key words: stereotype, cognitive process, stereotyping, category, thought, ethnocentrism, "us-them".


 
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