Kalita, Vitaly Vladimirovich – Candidate of Psychology, Associate Professor, Director of the Humanitarian Institute of the Maritime State University n.a. admiral G.I. Nevelskoy (Vladivistok).
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Nikolenko, Yulia Sergeevna – Candidate of Psychology, a Staff Researcher of the Maritime State University n.a. admiral G.I. Nevelskoy (Vladivistok).
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This article lists the results of semantic analysis of categoric structure and tenor of images of ruble and a number of foreign currencies (dollar, yen, euro and yuan) via various forms of representation: notion words, banknotes and graphic signs.
Key words: image of the world currencies, money mentality, banknotes, graphic signs.