Sokolskaya, Marina Vyacheslavovna – Сandidate of Psychology, Associate Professor of the Department of Psychology of the Far Eastern State Transportation University.
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People consider health an undoubted value. Different studies of human value orientation demonstrate this. Despite this modern indiviuals do not see health as valueable. The author of the article attempts to understand the reasons for these contradictions.
Key words: health, attitude to health, value, socio-cultural environment.