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The Humanities And Social Studies in the Far East

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STRUCTURING AND APPROBATION OF THE SPECIFIC SEMANTIC DIFFERENTIAL "THE IMAGE OF LIVE OBJECTS"
Vitali V. Kalita and Maria V. Dolgova

Annotation
The authors dwell upon the specific procedures for a semantic differential dedicated to thorough examination of individual perception of living objects. The method was tested during the evaluation of an educational program, targeted to change the perception of a rare bird – black buzzard - by schoolchildren. The final version of a test might be useful in the sphere of evaluating educational ecological programs, researches into the reasons for exterminating rare animals and plants. It might also be useful for the analysis of effectiveness op nature preservation activities.
 
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